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13:00 minutes · Filmed Mar 2014 · Posted Aug 2014 · TED2014

Facebook’s Like and Share buttons are seen 22 billion times a day, making them some of the most-viewed design elements ever created. Margaret Gould Stewart, Facebook’s director of product design, outlines three rules for design at such a massive scale—one so big that the tiniest of tweaks can cause global outrage, but also so large that subtle improvements can have big impact.Watch now »Method